Why Vehicle Wraps are worth it?
Posted by
Lucent Ads on Tue, Oct 18, 2011 @ 03:56 PM
We are asked everyday if vehicle wraps work and how we test if vehicle wraps provide a good ROI. Many clients want to know the pricing right away. May this article serve as your guide to discovering an answer.
- The American Trucking Association (ATA) reported 91% of people surveyed do notice vehicle graphics.
- The Traffic Audit Bureau for Media Measurements demonstrated that a vehicle can generate between 30K – 70K impressions daily.
- According to 3M (a prominent tape and vinyl substrate provider) a company would need to spend $130,000 in advertising dollars to produce the same effects of a $3,5000 vehicle wrap.
Is that staggering or what?
If you’re like us, you’re already questioning how that’s possible. Lets pretend you’re a Farmers Insurance agent. You take the freeway to an 8am appointment, then pop by Starbucks for a coffee before heading across town to your 9am. Maybe you stop to gas or pick-up some supplies but then you’re back in the car getting the visibility of your company’s brand on the road. In fact, the Outdoor Advertising Association of America found that 96% of respondents felt vehicle wrap advertising was more effective than advertising through traditional methods.
Most impressive is that you can do it for less than almost any advertising cost. The average wrap costs $2,800 - $4,500. It lasts for 3 – 5 years. Even if you spend $4,250 and your vehicle wrap lasts only 4 years that boils down to about $88/month. Can you name even one other effective piece of advertising that costs you only $88/month? Our pay per clicks don’t. How much is a radio ad these days? A billboard placement? Even commercials, which need to be filmed, produced and aired – are they $88/month?
Ultimately, we can’t tell you if a vehicle wrap ‘works.’ However, we can tell you a few effective ways to measure your ROI. We can guarantee this vehicle will make your brand visible for at least 3 years and, when your employees are off the clock, it will still work for you with some strategic ideas. Further, we can promise people will notice you…and if you’re getting noticed, how much more effective does your least expensive advertising need to be? You decide on the answer.