This is the most tricky part of the sign business, and the most important one. You need to make sure that you are comparing apples to apples. There is a wide range of materials that may look similar on the surface, but overtime some will perform and hold up to the elements much better than others. Also, some wrap companies may initially give you a lower estimate, but there may be hidden fees and add-on costs later on. At Lucent Ads, we will work with you to create a sign that will deliver the maximum impact and fit within your budget. We will advise you on the different options for materials up-front. We also will give you a final estimate before you place your order, and that estimate will not change (unless the order changes). This way you will know what you are getting and how much it will cost before the project begins.